Lightning Bolt Solutions
Lightning Bolt began as a bootstrapped startup using AI and machine learning to create safe and efficient shift schedules for providers. We dialed in to the impact to improve work-life balance for providers in a time of physician burnout crisis and the staffing shortage and their innovative technology, securing impactful coverage with key healthcare trades, including MedCity News, Becker’s Hospital Review, and Group Practice Journal, and published bylines on a regular basis from their CEO, advisory boards, and customers. Shortly before Lightning Bolt was acquired by their now–parent company, PerfectServe, we curated an event called Mindful MD. The event was held in Sausalito, California, at an intimate venue (the recording studio where Fleetwood Mac recorded their hit record, Rumors) and centered around physician wellness and advocacy. We started working with Lightning Bolt because they were ready to tell their story to the media and others. It ended up being a critical story to share as we saw physician burnout skyrocket during our tenure working with them. Lightning Bolt’s story mattered (and continues to) because they are working to improve the lives of physicians and encourage them to share their own stories during what is an extremely challenging time to practice medicine.