Civitas Networks for Health
In 2020, two large nonprofits, NRHI and SHIEC, decided to merge their organizations together to respond to changing needs in the health improvement landscape — namely the need for health data and technology to further advance health equity for all. My role was to create a new name for the organization as part of the rebrand project. From starting with 65 name options brainstormed and vetted, 24 names passed initial availability, screening for trademarks and domains, and then nine names were presented to the client. There were four very strong front-runners, but in the end, Civitas Networks for Health was the name chosen after a vote we led with the NRHI and SHIEC board members. Civitas is Latin for “community.” It means a fellowship with others as a result of sharing common attitudes, interests, and goals. “Networks” was chosen as it captured the essence of the partnerships and sharing and exchange of data that makes this organization so powerrful and unique. The final name was really well received, as was the beautiful new website.